Vision Statement

A vision statement conveys the agriculture or rural organization’s dream. It motivates the board, staff and volunteers to achieve greatness and helps to develop a picture of the organization’s desired future.

The vision statement serves as a foundation for all strategies developed and applied.


Creating a vision statement

Key components of a vision statement
  • communicates hopes and dreams
  • appeals to common values about the organization
  • states positive expectations
  • encourages and manages change 

Future-based statement that indicates

  • Where are we going?
  • Where does the organization want to be?
  • What do we want to accomplish?
  • What does success look like?


Vision statements may begin with

  • Promoting….
  • To develop….
  • To create…..
  • Our vision is to….


Suggested length: 10 to 25 words (short powerful statement)


Test your vision statement:

  • Is it concise?
  • Is the meaning clear?
  • Can members of your organization remember it? 


Tips for creating a vision statement

  • Use simple language that inspires.
  • Involve the board, staff and volunteers to brainstorm ideas and develop the vision statement.
  • Make a motion to approve and adopt the organization’s vision statement at a board meeting.